Seafood Delights at Teradomari Fish Market Street (Teradomari Sakana no Ichiba-dōri)
Teradomari Fish Market Street is a market street lined with seafood shops along National Route 402 in Nagaoka City, Niigata Prefecture, and is also known by the nickname “Fish Ameyoko.”
You can combine shopping, hamayaki grilled seafood, and a meal at a restaurant in one visit, but each shop has different products and payment methods, so it is important not to think of the whole street as a single store.
14 Shops, Including Fresh Fish Stores and Restaurants
A total of 14 shops, including fresh fish stores, souvenir shops, and restaurants, line the street.
In addition to fresh products landed at the local Teradomari and Izumozaki ports, frozen and processed products are available, allowing you to choose seafood according to your needs.
Compare Seafood That Changes with the Seasons
The seafood displayed at the market changes with fishing and delivery conditions, so a particular fish is not necessarily always available.
Check the origin, price, and unit of sale shown at the shop, and ask staff how to eat or take home any unfamiliar fish to make your choice easier.
Enjoy the Street and the Seaside Atmosphere Together
The market street is close to the Sea of Japan, and one of its attractions is walking amid the lively storefronts and sea breeze.
Vehicles also enter and leave and goods are delivered, so avoid becoming so focused on photography that you step into pedestrian routes or traffic paths in the parking lot.

Choose Fresh and Processed Seafood with Confidence
When buying seafood, do not decide by appearance or price alone. Checking the origin, quantity, storage method, and when you will eat it makes it easier to preserve quality even after your trip.
Check Store Displays and Units of Sale
Even the same type of fish may be sold whole, as fillets, frozen, or dried, and prices may be shown per fish, per tray, or by weight.
Read the price tags and descriptions. If you are taking it to accommodation without cooking facilities, confirm before purchase whether it can be cleaned and whether cooking is required.
Buy Raw Foods to Match Your Itinerary
Fresh fish and sashimi (sliced raw fish) require temperature control, so avoid plans that involve buying them at the start of sightseeing and carrying them for a long time.
If bringing them into your accommodation, first confirm the refrigeration facilities, outside-food rules, and whether there is a shared kitchen.
Check the Ingredients of Dried and Processed Products
Dried fish, delicacies, and fish cakes are easy to take home, but some require refrigeration and storage conditions after opening vary.
If you have allergies, read labels not only for the fish species but also for seasonings, crustaceans, and manufacturing facilities, and refrain from buying if the information is unclear.
The following table organizes points to check by purpose when comparing products.
| Product | Label Information to Check | Decision While Traveling |
|---|---|---|
| Fresh fish | Origin and unit of sale | Confirm the cooking environment |
| Sashimi | Expiration date and refrigeration requirement | Eat promptly |
| Frozen products | Storage temperature and thawing method | Estimate how long it can stay chilled |
| Dried fish | Ingredients and storage method | Check whether your accommodation has refrigeration |
| Delicacies | Allergen information | Ask staff about anything unclear |

Enjoy Hamayaki and Restaurants Safely
At Teradomari Fish Market Street, you can enjoy hamayaki such as grilled squid, scallops, and seasonal fish, as well as seafood dishes at restaurants on the 2nd floor of the buildings.
Eating while walking and dining while seated involve different routes, so choose how to eat according to crowd levels and weather.
Follow the Selling Shop’s Instructions for Hamayaki
Seasoning and edible portions differ by hamayaki item, so check the shop’s explanation, including how to handle hot skewers and shells.
Immediately after receiving your food, the skewers, shells, and juices may be hot. Do not rush to eat while walking; stop somewhere safe before eating.
Check Each Restaurant’s Operating Status
Separate from the general information for the market street, order-taking hours, days off, and available menus may vary by restaurant.
If you want a particular dish, check each shop’s information and prepare an alternative in case it is sold out or there is a wait.
Explain Allergies and Whether You Can Eat Raw Food
If you are allergic to seafood, crustaceans, mollusks, seasonings, or other ingredients, specifically state what you cannot eat before ordering.
If you cannot confirm whether cooking or cross-contact can be completely avoided, prioritize safety and choose another dish.

Keep Purchased Seafood Chilled for the Trip Home
If you include market shopping in your itinerary, first consider the time from purchase until the food reaches a refrigerator or your home, and combine the shop’s packaging with your own cooling supplies.
Ask Staff About Chilling Methods
Because the required temperature and how long a product can be kept chilled vary by item, tell staff your transportation method and expected arrival time and discuss packaging options.
Handling of foam boxes, ice, and ice packs varies by shop, so do not assume they are free; also confirm fees and conditions of use.
Do Not Leave Food in a Vehicle for Long
A vehicle exposed to sunlight can heat up even in a short time, and leaving food unattended is not appropriate even when using a cooler.
If you continue sightseeing nearby after shopping, buy raw foods last or ask whether the shop can ship them.
Prevent Leaks and Odors on Public Transportation
When carrying purchases by bus or train, prevent leaks by double-bagging them and pack your luggage so it does not soil aisles or seats.
Space for large boxes is limited inside vehicles, so consider busy periods and baggage size and avoid buying more than you can reasonably carry.
The following table summarizes how to take purchases home by transportation method.
| Transportation | Main Concern | Preparation |
|---|---|---|
| Walking | Sunlight and travel time | Small cooler bag |
| Bus | Leaks and baggage width | Double-wrap in sealed bags |
| Train | Odors and transfers | Keep the box stable |
| Car | Interior temperature | Place the cooler in the shade |
| Shipping | Arrival date and receipt | Confirm someone will be at your accommodation or home |

Hours and How to Walk During Busy Periods
The market street operates year-round. Basic hours are 8:30–17:00 and there are no regular closing days, but individual shop closures and service times must be checked separately.
Check Each Shop’s Display After Arrival
Even during the market street’s basic hours, operating conditions may change because of procurement, sellouts, equipment inspections, or other factors.
If you are visiting a particular shop or restaurant, read its latest information immediately beforehand and give priority to notices posted on site.
Visit Shops in Order Without Blocking the Aisle
When stopping at a storefront, leave room for people passing behind you and staff transporting products.
Do not stand side by side with companions in a queue. Choosing a meeting place outside the aisle for after shopping also helps prevent congestion from spreading.
Dispose of Trash from Eating on the Go Properly
Discard skewers, shells, and containers at the shop where you bought them or at a designated collection point, and do not place them in another shop’s bin without permission.
Keep paper and bags under control so the sea breeze does not blow them away, and do not leave trash in the parking lot or on the coast.
Access by Bus from Nagaoka Station and by Car
Teradomari Fish Market Street is in Teradomari Shimoaramachi, Nagaoka City. Since it is not directly in front of a railway station, check public transportation times and parking routes in advance.
Take an Echigo Kōtsū Bus from Nagaoka Station
The trip from JR Nagaoka Station by Echigo Kōtsū bus takes approximately 60 minutes.
Service frequency, bus stops, routes, and the last return bus may change by day or timetable revision, so confirm both directions on the Echigo Kōtsū timetable.
Use the Designated Parking Lot
Free parking is available for 800 standard cars and 15 large vehicles.
Even though the parking lot is large, entrances and pedestrian routes may be congested on busy days. Follow staff and signs, and do not pick up, drop off, or wait on the road.
Accessible from Several Interchanges
By car, it takes approximately 35 minutes from Nakanoshima-Mitsuke IC on the Hokuriku Expressway, and approximately 30 minutes from Sanjō-Tsubame IC or Nagaoka-kita Smart IC.
Travel time may change because of roadworks, snowfall, or coastal weather, so check road information rather than relying only on your navigation system’s estimated arrival time.
Summary of Sightseeing at Teradomari Fish Market Street
At Teradomari Fish Market Street, you can compare 14 shops and choose fresh fish, processed products, hamayaki, and restaurants according to your purpose.
Check product labels and allergens, each shop’s operations, and chilling methods, and give priority to the movement of people around you in aisles and parking areas.
Before visiting, check market and transportation information and plan your shopping backward from the return bus and available chilling time to enjoy Teradomari’s seafood without overextending yourself.





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