What is the Noto Peninsula?
The Noto Peninsula (Noto-hantō) juts out into the Sea of Japan from the northern part of Ishikawa Prefecture.
Its shape is said to resemble the head of a crane, which is why it’s sometimes called “Noto no Tsurukubi” (the crane’s neck of Noto).
The Noto Peninsula is a special region where beautiful nature, rich culture, and a distinctive food culture come together.
From cliffs carved by the rough waves of the Sea of Japan to tranquil satoyama (countryside) scenery and historic streets, it offers a variety of attractions that captivate visitors.
The area has also been recognized by the FAO (Food and Agriculture Organization of the United Nations) as a Globally Important Agricultural Heritage System, making it a place where you can experience traditional rural culture and stunning landscapes.
Highlights of the Noto Peninsula
1. Chirihama Nagisa Driveway
The Chirihama Nagisa Driveway is the only place in Japan where you can drive directly on a sandy beach — a must-visit spot in Noto.
The sand is compacted and firm, so ordinary cars can drive safely on it.
It’s especially stunning at sunset.
2. Wajima Morning Market
The Wajima Morning Market, held every morning in Wajima City in northern Noto, is a traditional market with a history of about 1,000 years. (Note: The main street suffered devastating damage from the 2024 earthquake and fire. The permanent market street remains closed; since summer 2024, “pop-up / recovery Wajima morning markets” have been held irregularly at various locations in the city and prefecture.)
Fresh seafood and local specialties are sold here, and the market is loved by both tourists and locals.
You can also buy Wajima-nuri lacquerware crafts here.
3. Rokkōzaki (Rokkōzaki Cape)
Located at the northernmost tip of the Noto Peninsula, Rokkōzaki offers panoramic views of the Sea of Japan.
It’s known as a rare spot where you can see both the sunrise and the sunset from nearly the same place.
Walking paths around the lighthouse are well maintained, making it a pleasant place to relax.
4. Shiroyone Senmaida
Shiroyone Senmaida is a symbol of the Noto Peninsula — roughly 1,000 rice paddies of various sizes cascade toward the Sea of Japan, creating a spectacular vista.
In autumn, after the rice harvest, the terraces are lit up in an event called “Aze no Kirameki,” producing a magical scene.
5. Noto Kongo and Ganmon
Noto Kongo, along the west coast of the peninsula, is a scenic area of dramatic rock formations and cliffs carved by the powerful waves.
Among them, Ganmon is a popular spot where you can tour natural sea caves by boat.
What to enjoy each season
- Spring: Cherry blossoms and rapeseed flowers bloom, coloring Noto’s satoyama in vivid hues.
- Summer: Enjoy the Chirihama drive and beach activities. Many festivals are held during summer.
- Autumn: Enjoy fall foliage, post-harvest rice terraces, and seasonal dishes made with local ingredients unique to Noto.
- Winter: The snow-dusted landscapes of Noto are enchanting. Winter seafood is also superb.
Access Information
Address
Entire Noto Peninsula, Ishikawa Prefecture
How to get there
- By car
- Take the Noto Satoyama Kaidō from the Hokuriku Expressway at either Kanazawa Higashi IC or Kanazawa Nishi IC.
- Chirihama and Wajima are about 1–2 hours away by car.
- By train and bus
- You can access Noto from JR Kanazawa Station by bus. There are direct buses to Wajima and Suzu.
Major nearby facilities
- Roadside stations (Michi-no-Eki): There are several roadside stations in Noto, useful for breaks and tourist information.
- Accommodations: Hot spring ryokan and guesthouses are scattered throughout the region where you can enjoy fresh seafood.
Recommended ways to enjoy Noto
1. Road trip
The Noto Peninsula is ideal for driving.
A tour of the Chirihama Driveway and coastal viewpoints makes for a memorable trip.
2. Savor local cuisine
Noto is rich in fresh seafood, Noto beef, and sweets made with Noto Dainagon azuki beans — a food lover’s paradise.
Be sure to try local tastes at the Wajima market and roadside stations.
3. Experience traditional culture
Workshops offering hands-on experiences in traditional crafts, such as Wajima-nuri lacquerware and Suzu-yaki pottery, are scattered across the peninsula.
Handmade crafts make excellent souvenirs.
Practical information for travelers
What to bring and what to wear
- Warm clothing: It can be very windy and cold in winter, so bring warm layers.
- Camera: There are many spectacular viewpoints, so don’t forget your camera.
- Comfortable shoes: Some attractions require walking, so sneakers are recommended.
Notes
- Crowds: Popular places like the Wajima Morning Market get busy in the morning, so arrive early if possible.
- Driving: There are many farm roads and narrow streets, so drive carefully.
Frequently Asked Questions
Q1. How much time do I need to sightsee the Noto Peninsula?
A. It’s possible to visit the main spots as a day trip, but staying 1–2 nights lets you enjoy the area more leisurely.
Q2. When is the best time to visit the Noto Peninsula?
A. Noto is enjoyable year-round, but spring and autumn offer particularly pleasant weather and good sightseeing conditions.
Q3. Can I get around by public transport?
A. Yes, but buses are infrequent, so renting a car is recommended for easier travel.
The Noto Peninsula is a unique region where Japan’s natural beauty and culture blend together.
Enjoy the seasonal landscapes and rich food culture — and be sure to visit to experience its charms for yourself!
