What is Uchiko Town?
Uchiko Town (Uchiko-chō) is a beautiful town in central Ehime Prefecture where history and nature blend together.
It flourished from the Edo to Meiji periods as a merchant town, and many traditional buildings and cultural elements remain.
In particular, the "Uchiko Townscape Preservation District" has been designated as an Important Preservation District for Groups of Traditional Buildings, offering scenes that feel like a step back in time.
There are also many peaceful spots surrounded by rich nature, making it a popular destination for domestic and international visitors.
Attractions of Uchiko Town
1. Stroll through the preserved townscape
The "Townscape Preservation District" in the center of Uchiko preserves architectural styles from the Edo to Meiji periods.
Rows of houses with white plaster walls and lattice windows create an atmosphere that feels like stepping back into old Japan.
The town prospered particularly through the production of moku-rō (wood wax) and traditional paper, and there are several former residences you can tour.
2. Experience traditional performing arts at Uchiko-za
Uchiko-za, a theater built in the Taisho period, is still used for events and performances and is impressive as an architectural work.
You can take a guided tour of the interior and learn about the backstage and revolving stage mechanisms.
3. Rich natural scenery
Uchiko is surrounded by mountains and rural landscapes, where you can enjoy beautiful nature throughout the seasons.
- Spring: Cherry blossoms color the town, making it a great season for walks.
- Summer: Relax by the cool rivers and lush green mountains.
- Autumn: Autumn leaves add color to the townscape, creating excellent photo spots.
- Winter: Snowy scenes and a quiet atmosphere are appealing.
4. Enjoy local cuisine
In Uchiko you can enjoy dishes made with fresh local ingredients.
Popular items include dishes made with "Uchiko pork" and healthy menus using locally grown vegetables.
Also, old private-house cafes and restaurants offer meals in a traditional atmosphere.
5. Plenty of activities
Uchiko offers activities such as traditional craft workshops and hiking.
Making moku-rō candles is a unique experience that many tourists enjoy.
How to get there
By car
- About 50 minutes from central Matsuyama
- Take the Matsuyama Expressway and exit at Uchiko-Iyozaki IC, about a 10-minute drive from there.
By public transport
- JR Uchiko Station
- About 40 minutes from Matsuyama Station on the JR Yosan Line. The Townscape Preservation District is about a 15-minute walk from the station.
How to enjoy Uchiko
1. Walk the townscape and visit photo spots
Take a leisurely walk through the Uchiko Townscape Preservation District and enjoy the historic buildings and photogenic scenes.
There are plenty of spots you'll want to post on Instagram.
2. Experience traditional culture at Uchiko-za
Visit Uchiko-za to experience the atmosphere of a classic theater and its architectural techniques.
If the timing is right, you may be able to see local events or performances.
3. Traditional craft workshops
Participate in moku-rō candle making or washi (traditional Japanese paper) workshops to learn about Uchiko's history and traditions while having fun.
4. Enjoy local cuisine
Enjoy dishes made with local ingredients at Uchiko's cafes and restaurants.
Old private-house cafes, in particular, offer a special dining experience.
5. Hiking and nature observation
Hiking courses that take advantage of the rich natural environment are recommended.
Relax while listening to birdsong and the sounds of the wind.
Practical information for travelers
- Opening hours
- Tours of Uchiko-za and workshop times are generally 9:00–17:00. Advance reservations are recommended.
- Admission fees
- Uchiko-za tours: Adults ¥200, elementary and junior high students ¥100 (as of 2025).
- Recommended clothing
- Comfortable walking shoes and casual clothing are recommended. Bring layers for the season and sun protection as needed.
- Parking
- There are many paid parking lots in town.
Summary
Uchiko Town is a wonderful destination where historic townscapes, rich nature, and local traditions come together.
Enjoying the preservation district, Uchiko-za, and the various activities will create unforgettable memories.
When visiting Ehime Prefecture, be sure to add Uchiko Town to your travel plans. A special experience of Japanese history and culture awaits!
Frequently asked questions
Q1. Can Uchiko be enjoyed as a day trip?
Yes. You can enjoy walking the townscape and touring Uchiko-za as a day trip.
Q2. Is it enjoyable for families with children?
Yes. There are many activities suitable for children, such as traditional craft workshops and nature walks.
Q3. Are English-language services available?
The Uchiko tourist information center may have English brochures and staff who can assist in English. It's a good idea to check in advance.
Please enjoy a special time in Uchiko Town!
