Famous Specialty of Ise, Mie: "Akafuku Mochi" — A Traditional Taste with 300 Years of History
When visiting Mie Prefecture, "Akafuku Mochi" is a must-have souvenir.
Beloved by visitors to Ise Jingu Shrine, this traditional Japanese confectionery boasts over 300 years of history.
The exquisite combination of soft mochi and smooth red bean paste offers a simple yet profound taste.
In this article, we will introduce the features, history, delicious ways to enjoy Akafuku Mochi, and where to purchase it in detail!
What is Akafuku Mochi? — A Delicious Japanese Sweet from Ise
1. Features of Akafuku Mochi
Akafuku Mochi is a Japanese sweet made with soft mochi rice cake wrapped in a generous amount of smooth red bean paste.
Not overly sweet, it has a smooth texture and pairs perfectly with tea.
Due to its deliciousness, it has long been loved as a classic souvenir for Ise Jingu Shrine visitors.
Detailed Features The mochi is wrapped in crescent-shaped red bean paste Flavor Refined sweetness and smooth texture Ingredients Mochi rice, red bean paste Shelf Life 2 days from the date of manufacture Available Locations Within Mie Prefecture, Nagoya, Kansai, Tokyo, etc.
2. Origin of the Name
The name "Akafuku Mochi" derives from the phrase "Sekishin Keifuku".
This phrase means "rejoicing in blessings with sincerity", embodying the wish for the happiness of shrine visitors.
The History of Akafuku Mochi and Its Connection to Ise Jingu
1. Founded in 1707 (Edo Period)
Akafuku Mochi was born at the Akafuku Main Store in 1707 (Hoei 4).
During the Edo period, visiting Ise Jingu, known as "O-Ise Mairi," became extremely popular, drawing many visitors.
Akafuku Mochi was offered to these visitors, quickly becoming famous as a specialty of Ise.
2. The Relationship Between Ise Jingu and Akafuku Mochi
Ise Jingu is one of Japan's most revered shrines, dedicated to the deity Amaterasu Omikami.
There is a tradition of eating something sweet after visiting the shrine, and Akafuku Mochi was perfect for replenishing energy after worship.
Delicious Ways to Enjoy Akafuku Mochi and Seasonal Limited Products
1. Delicious Ways to Enjoy Akafuku Mochi
While Akafuku Mochi is delicious as is, there are ways to enhance its taste even more!
① Chill and Eat (Recommended in Summer)
- Chill in the refrigerator for about 30 minutes to enjoy a cool texture.
- In summer, lightly chilling it in ice water is also recommended!
② Toast and Eat (Recommended in Winter)
- Lightly toast in a toaster for added crispiness and a different flavor.
- It transforms into a delightful sweet with a crispy outside and chewy inside!
2. Seasonal Limited "Akafuku" Series
Akafuku also offers special seasonal products.
- "Akafuku Ice" (Summer Limited): A popular menu item with Akafuku Mochi in shaved ice.
- "Tsuitachi Mochi" (Limited to the 1st of each month): Different flavored mochi confections are sold each month.
- "Akafuku Zenzai" (Winter Limited): Akafuku Mochi in warm sweet red bean soup.
Where to Buy Akafuku Mochi and Recommended Stores
1. Akafuku Main Store (Ise City)
- Location: 26 Ujinakanokiricho, Ise City, Mie Prefecture
- Access: A short walk from Ise Jingu Inner Shrine
- Recommended: Freshly made "Akafuku Mochi" exclusive to the main store
2. Akafuku Chaya (Nagoya Station / JR Nagoya Takashimaya)
- Access: A 3-minute walk from Nagoya Station
- Recommended: Freshly made Akafuku Mochi & tea set
3. Ise City Station Akafuku Shop
- Access: Inside Kintetsu Ise City Station
- Recommended: Buy souvenirs before boarding the Shinkansen or limited express!
Convenient Information for Travelers
1. Shelf Life and Storage Method
The shelf life of Akafuku Mochi is 2 days.
Store at room temperature after purchase and consume as soon as possible.
2. Where Can You Buy Akafuku Mochi?
In addition to Ise City, it is also available at some department stores and stations in Nagoya, Osaka, and Tokyo.
However, it often sells out, so it's recommended to buy early!
3. Pairing Akafuku Mochi with Tea
Akafuku Mochi pairs excellently with green tea or hojicha!
The subtle sweetness makes it even more delicious when enjoyed with a bitter tea.
Summary and Frequently Asked Questions
Summary
- Akafuku Mochi is a famous Japanese sweet from Ise with over 300 years of history!
- The perfect balance of chewy mochi and smooth red bean paste.
- A classic souvenir for visitors to Ise Jingu Shrine.
- Check out the seasonal "Akafuku Ice" and "Akafuku Zenzai" as well!
- Available in Nagoya, Osaka, and Tokyo, but be cautious of sellouts.
Frequently Asked Questions
Q: Where can I buy Akafuku Mochi?
A: It is available around Ise Jingu, Nagoya Station, and some department stores in Osaka.
Q: How much does Akafuku Mochi cost?
A: Around 900 yen for 8 pieces and 1,200 yen for 12 pieces.
Q: Can I take Akafuku Mochi overseas?
A: Due to its short shelf life, taking it overseas is difficult.
In Conclusion
If you're visiting Ise, be sure to try the freshly made Akafuku Mochi at the Akafuku Main Store!
The delicate sweetness of the soft mochi and red bean paste is a masterpiece that reflects Japanese tradition.
When visiting Ise Jingu, consider Akafuku Mochi as a souvenir!
