What is Toyama's Traditional Taste "Masu Sushi"?
If you visit Toyama Prefecture, a must-try local gourmet is **"Masu Sushi"**.
Masu Sushi is a type of pressed sushi, made by placing "masu" (trout), which resembles salmon, on vinegared rice and wrapping it with bamboo leaves.
It's also famous as an ekiben (station bento), making it easy to eat while traveling on a bullet train or airplane.
This time, we'll introduce the characteristics and history of Masu Sushi, how to enjoy it deliciously, and recommended famous shops in Toyama!
Characteristics and Appeal of Masu Sushi
1. Traditional Method
Masu Sushi is a traditional pressed sushi that has continued since the Edo period.
The method of making it is simple, but the artisan's skill shines in aspects like the selection of trout, the balance of vinegar, and the wrapping with bamboo leaves.
How to Make Masu Sushi:
- Place vinegared rice in a circular wooden mold
- Arrange fresh trout fillets
- Carefully wrap with bamboo leaves
- Place a weight on it and let it rest for several hours
Through this process, the flavors of the fish and vinegared rice blend, creating a unique taste.
2. How to Enjoy Masu Sushi Deliciously
It is said that Masu Sushi is more delicious if you let it rest for about half a day instead of eating it immediately after purchase.
As the flavors blend well, the acidity of the vinegar softens and the umami of the trout is enhanced.
Recommended Way to Eat:
- Open the bamboo leaves and cut it radially with a knife or kitchen knife
- It's delicious on its own, but adding a little soy sauce is also great
- Enjoying it as ochazuke (tea over rice) is a unique Toyama experience!
Additionally, it pairs excellently with wine or sake!
Recommended Masu Sushi Shops in Toyama
1. Aoyama Sohonpo
A long-established shop with over 100 years of history, continuing to preserve traditional flavors.
- Recommended Point: Known for the firm umami of its trout
- Access: 10-minute walk from JR Toyama Station
2. Minamoto Masu no Sushi Honpo
A nationally famous Masu Sushi specialty shop, also popular as an ekiben.
- Recommended Point: The balance of vinegar is exquisite
- Access: Available inside JR Toyama Station
3. Takadaya
A beloved long-established shop cherished by locals, filled with handmade dedication.
- Recommended Point: Features fluffy vinegared rice and thick trout
- Access: 10 minutes by car from JR Toyama Station
Convenient Information for Travelers
Where Can You Buy Masu Sushi?
- Shops at Toyama Station and the Shinkansen platform
- Shops at Toyama Airport
- Also available at roadside stations and local supermarkets
Is It Easy to Carry?
Masu Sushi comes in a wooden box, making it easy to carry,
and it’s less likely to fall apart even during long journeys, which is a plus.
How Long Does It Last?
Generally, the consumption period is 1-2 days, so it's recommended to eat it soon.
(Be careful as the rice hardens if refrigerated!)
Summary and Frequently Asked Questions
Summary
Toyama's Masu Sushi is a pressed sushi made using traditional methods,
and is also a popular specialty as an ekiben.
When you visit, be sure to enjoy the authentic taste!
Frequently Asked Questions
Q: Where can you eat Masu Sushi?
A: You can purchase it at Toyama Station, the airport, and local Masu Sushi specialty shops!
Q: What's the correct way to cut Masu Sushi?
A: It’s common to open the bamboo leaves and cut it radially with a knife, like a pizza.
Q: Can it be taken home as a souvenir?
A: Yes, it comes in a wooden box making it easy to carry, and it lasts for 1-2 days, making it ideal as a souvenir!
Q: What's the recommended way to eat Masu Sushi?
A: While it's basically eaten as is, enjoying it as ochazuke or with a little soy sauce is also delicious!
When you visit Toyama, be sure to enjoy the traditional taste of "Masu Sushi"!
