What is Momiji Manju? — A Representative Sweet Souvenir from Hiroshima
One of the must-try specialties when visiting Hiroshima Prefecture is the "Momiji Manju".
This Hiroshima confectionery features a castella cake shaped like a maple leaf, filled with sweet red bean paste,
and is beloved by many tourists for its beautiful shape and gentle sweetness.
In particular, Miyajima (Itsukushima) is known as the birthplace of Momiji Manju.
When visiting the iconic Itsukushima Shrine in Miyajima,
it is highly recommended to enjoy freshly baked Momiji Manju!
This article delves into the history, classic flavors, unique variations, and recommended shops of Momiji Manju.
The History and Origin of Momiji Manju
The creation of Momiji Manju dates back to the Meiji era.
It all began when a Japanese sweets craftsman developed it for tourists visiting Miyajima.
Why the "Maple Leaf" Shape?
Hiroshima and Miyajima boast a famous autumn foliage spot known as "Momiji Valley",
where you can enjoy beautiful autumn leaves.
Inspired by this,
the proprietress of a Miyajima inn called "Iwaso" suggested,
"Wouldn't it be wonderful to have sweets shaped like maple leaves!"
Based on this idea, a local confectionery shop developed it,
and it spread as a tourist specialty known as "Momiji Manju".
Varieties of Momiji Manju — From Classic to Unique Flavors!
Momiji Manju actually comes in various variations!
1. Classic Momiji Manju (Koshi-an & Tsubu-an)
The most common are Koshi-an (smooth red bean paste) and Tsubu-an (chunky red bean paste) Momiji Manju.
The elegantly sweet Koshi-an and the texture-rich Tsubu-an are both consistently popular.
2. Cream Varieties (Custard, Chocolate, Matcha)
・ Custard Momiji Manju → With a taste reminiscent of Western sweets, popular among young people
・ Chocolate Momiji Manju → Mild sweetness, perfect as a souvenir
・ Matcha Momiji Manju → A sophisticated flavor for adults to enjoy
3. Freshly Fried "Age Momiji"
Popular in Miyajima is the "Age Momiji".
By coating and frying the Momiji Manju, the outside becomes crispy while the inside remains fluffy!
Served warm, it's a must-try delicacy on-site.
4. Unique Flavors (Cheese, Lemon, Choco Banana)
Recently, flavors like Cheese, Lemon, and Choco Banana have appeared,
bringing unique twists to Momiji Manju!
Especially popular among women is the Momiji Manju made with the Hiroshima specialty Setouchi Lemon,
which offers a refreshing sweetness.
Top 5 Must-Visit Momiji Manju Shops in Miyajima & Hiroshima
1. Nishikido (A Renowned Hiroshima Establishment)
Location: Hiroshima City
Business Hours: 9:00–19:00
Features: A long-established original Momiji Manju shop. The red bean paste is exquisite!
2. Yamadaya (Popular Shop in Miyajima)
Location: Miyajima
Business Hours: 9:00–18:00
Features: Offers a variety of flavors like cream, chocolate, and matcha
3. Fujiya (Experience Handmade Momiji Manju)
Location: Miyajima
Business Hours: 9:00–18:00
Features: Experience-based shop where you can enjoy making Momiji Manju by hand
4. Momiji-do (Specialized in Fried Momiji)
Location: Miyajima Omotesando Shopping Street
Business Hours: 10:00–18:00
Features: The original fried Momiji! The crispy texture is unbeatable
5. Momijido (New Style Momiji Manju)
Location: Miyajima
Business Hours: 9:00–17:00
Features: Offers unique flavors like cheese and lemon
Useful Information for Travelers
1. Where to Buy Momiji Manju?
Area Features Hiroshima Station Area Plenty of souvenir Momiji Manju available Miyajima (around Itsukushima Shrine) Enjoy freshly baked & fried Momiji Department Stores in Hiroshima City Assortments from famous shops are also available
2. Price Range of Momiji Manju
The typical price for Momiji Manju is 100–150 yen per piece.
Sets of 10 are commonly priced around 1,000 yen.
3. Shelf Life of Momiji Manju
・ Regular Momiji Manju → Shelf life is about 1 week
・ Cream Varieties (Custard, Chocolate) → Shelf life 3–5 days
・ Fried Momiji is best consumed on the same day!
Summary and Frequently Asked Questions
Summary
- Momiji Manju is a signature confection of Hiroshima and Miyajima!
- While Koshi-an and Tsubu-an are classics, unique flavors like matcha and cheese are also popular.
- In Miyajima, you can also enjoy freshly made "Age Momiji"!
- Available in Hiroshima City and Miyajima, making them perfect souvenirs.
Frequently Asked Questions
Q: Where is the best place to buy Momiji Manju?
A: You can purchase them at souvenir shops in Miyajima's shopping street or Hiroshima Station. For freshly baked ones, Miyajima is recommended!
Q: Can you find fried Momiji in Hiroshima City?
A: They are primarily limited to Miyajima, but some Hiroshima City stores do offer them.
Q: Can Momiji Manju be warmed up before eating?
A: Yes! Heating them in the microwave or toaster oven enhances their flavor.
In Conclusion
If you visit Hiroshima, be sure to try Momiji Manju!
From simple red bean paste to unique varieties, a wide range of flavors awaits you.
